ANIMATED FILMS
World Economic Forum | Open Forum Animation
Client: World Economic Forum, 2022
Production: Jonny Granger, on behalf of the World Economic Forum, animated by SMOG
Role
Producer & artistic director: Animation production, coordination and creative direction
- End-to-end production and project coordination
- Artistic direction and visual concept development
- Managing and coordinating animation team and external collaborators
- Overseeing narrative structure and visual storytelling
- Artistic direction and visual concept development
- Managing and coordinating animation team and external collaborators
- Overseeing narrative structure and visual storytelling
Project description
Animated brand film produced for the World Economic Forum’s Open Forum, a public platform held annually during the Forum’s Annual Meeting in Davos. The Open Forum convenes global leaders, policymakers, civil society representatives, entrepreneurs, and members of the public to foster inclusive dialogue on pressing global challenges. The animation was designed to communicate the Open Forum’s mission of accessibility, transparency, and cross-sector dialogue, translating complex global themes into a visually engaging and accessible narrative. Through artistic direction and coordinated animation production, the project captures the spirit of open exchange and collective problem-solving that defines the Open Forum platform.
COVID Action Platform | Animated Explainer
Client: World Economic Forum, 2020
Production: Jonny Granger, on behalf of the World Economic Forum, animated by SMOG
Role
Scriptwriter & creative director: Scripting, creative direction and animation supervision
- Writing the script and developing narrative framework
- Creative direction of visual storytelling and message
- Coordination and oversight of animation production and voiceover recording
- Supervising final delivery and quality assurance
- Creative direction of visual storytelling and message
- Coordination and oversight of animation production and voiceover recording
- Supervising final delivery and quality assurance
Project description
Animated explainer produced for the World Economic Forum’s COVID Action Platform, a global initiative launched in response to the COVID-19 pandemic that brings together international organisations, governments, businesses, and civil society to coordinate efforts, share insights, and accelerate solutions to the health, economic, and social challenges posed by the crisis. The animation breaks down core objectives of the platform, translating complex collaborative mechanisms and action pathways into accessible visual storytelling. By combining clear narrative scripting with engaging animated visuals, the project helped communicate the platform’s mission to diverse global audiences and support collective action in the early stages of the pandemic response.
UpLink | Animated Explainer
Client: World Economic Forum, 2020
Production: Jonny Granger, on behalf of the World Economic Forum, animated by SMOG
Role
Scriptwriter & creative director: Scripting, creative direction and animation supervision
- Writing the script and developing narrative framework
- Creative direction of visual storytelling and message
- Coordination and oversight of animation production and voiceover recording
- Supervising final delivery and quality assurance
- Creative direction of visual storytelling and message
- Coordination and oversight of animation production and voiceover recording
- Supervising final delivery and quality assurance
Project description
Animated explainer produced for UpLink, a digital innovation platform of the World Economic Forum designed to connect global innovators with investors, partners, and collaborators to scale solutions addressing the world’s most pressing challenges. The animation breaks down the platform’s mission and mechanisms into clear, engaging visual storytelling, helping diverse audiences grasp how UpLink accelerates innovation by bridging communities, capital, and expertise. Through strategic narrative scripting and coordinated animation production, the project supports UpLink’s goal of amplifying impactful solutions and fostering global collaboration.